So You’re Thinking of Doing A Survey In-house…

A decision has been made to conduct a survey and you have been appointed as the person responsible for making it happen. You’re told the company hasn’t budgeted for this so you need to keep it as low in cost as possible. You think to yourself, “Hey, it’s just a survey, how hard could this be?” You decide to do it in-house and you begin to research the overwhelming surplus of surveys and survey questions available on the internet and soon realize that hundreds – maybe even thousands – exist. You suddenly realize that this survey thing isn’t so easy after all…

This may or may not describe exactly how you began to think about doing your survey in-house. No matter what circumstances led you to think in this direction, you should consider these points before you decide to keep the survey plans under your company’s roof.

Time is Money

It’s an old adage, but it rings quite true here. Even though the budget is tight for your survey – or there isn’t a budget at all – you and your in-house survey team can end up spending more in valuable company work hours putting a useful survey program together than you would in company dollars if you outsourced the project to a third-party survey vendor. The clock doesn’t stop ticking once you’ve selected your survey questions either. In fact, you’re only a third of the way there. Now you have to administer the survey to employees. If it’s online, your IT department needs to be involved. Human Resources takes the brunt if it’s a paper survey. Oh, and, you’re still not finished. Someone has to assemble and process the [...]