IN THE YEAR AHEAD, HOTEL EMPLOYEES WILL HAVE EVER GREATER ACCESS TO MORE AND DIFFERENT WAYS OF UNDERSTANDING THEIR COMPANY’S PERFORMANCE, CULTURE AND LEADERSHIP, WRITES STEVE LAWLER, MANAGING PARTNER OF ST. LOUIS-BASED OPINIONS INCORPORATED. NEW SOCIAL MEDIA TECHNOLOGIES WILL CATALYZE CHANGES IN THE RELATIONS NOT ONLY BETWEEN EMPLOYERS AND EMPLOYEES, BUT ALSO THOSE BETWEEN EMPLOYEES AND GUESTS. ENGAGING EMPLOYEES WILL THEREFORE BE A KEY OBJECTIVE FOR ENLIGHTENED MANAGERS.
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